Privacy Policy

This Privacy Policy describes how Aesh (“we,” “us,” or “our”), an Indian e-commerce brand selling 30% Extrait de Parfum and high-quality imitation jewellery, collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from aesh.in (the “Site”).

1. Collection of Personal Information

We collect various types of Personal Information from you when you interact with the Site, which helps us process your orders and improve our services.

2. Sources of Collection

We collect Personal Information from the following sources:

• Direct Interactions: Information you voluntarily provide when placing an order, creating an account, signing up for our newsletter, or contacting customer support.
• Automated Technologies: Data collected through cookies, web beacons, and other tracking technologies when you browse the Site.
• Third Parties: Information received from payment gateways (for transaction confirmation), shipping providers (for delivery status), and marketing/analytics platforms (like Google Analytics, Google Merchant Center, Facebook/Instagram).

3. Use of Personal Information

We use your Personal Information to operate our business and provide our services, including:

• To Fulfill Orders: To process your payments, arrange for shipping of your 30% Extrait de Parfum and Jewellery, and provide you with invoices and order confirmations.
• Customer Support: To communicate with you regarding your orders, returns, or product inquiries.
• Marketing & Advertising: To personalize and deliver targeted advertisements to you (via platforms like Facebook/Instagram/Google) about products we think you may like, such as new Korean Design jewellery collections or perfume releases.
• Analytics: To analyze trends, understand customer behavior, and improve the functionality and design of aesh.in.
• Legal Compliance: To comply with applicable laws and regulations in India and respond to legal requests.

4. Disclosure of Personal Information

We may share your Personal Information with third parties to help us provide our services, as described above. These third parties include:

• Payment Processors: To securely handle payment transactions.
• Shipping & Logistics Partners: To facilitate delivery of your products.
• Marketing & Analytics Partners: Including Google (for Google Merchant Center and Analytics) and Meta (for Facebook and Instagram advertising and analytics).
• Legal & Regulatory Authorities: When required by law or to protect our rights.

5. Cookies

We use cookies to enhance your experience on our Site. Cookies are small files stored on your device that help the website remember your actions and preferences. We use cookies for:

• Essential Functionality: To manage your shopping cart and maintain your session.
• Performance: To understand how you use the Site.
• Advertising: To show you personalized Aesh ads across the internet.

You can control and manage cookies through your browser settings, but disabling essential cookies may impact your ability to shop on the Site.

6. Your Rights

As a customer in India, you have the right to:

• Access: Request access to the personal information we hold about you.
• Rectification: Request correction of any inaccurate or incomplete personal information.
• Opt-Out of Marketing: Opt-out of receiving future marketing communications from us at any time by clicking the “unsubscribe” link in any email or by contacting us directly.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on the Site and update the “Effective Date.”

8. Contact Information

If you have questions about this Privacy Policy, our data practices, or if you would like to exercise any of your rights, please contact us at:

Aesh Customer Support

• Email: support@aesh.in
• Address:mumbai